How it started
2026: an idea from the Netherlands goes global
Every good idea needs a spark. Ours came from Australia, where the Float to Survive campaign has shown for years how powerful one simple message can be: if you get into trouble in the water, the best thing you can do is stay calm and float. The campaign was founded by Bruce โHoppoโ Hopkins, a lifeguard at Bondi Beach.
In the United Kingdom, too, the message rings out loud and clear. There, the lifesaving charity RNLI uses its Float to Live campaign to urge everyone to float if they unexpectedly end up in the water. Don't fight the water; fight your instinct. Every year, people tell how that one piece of advice saved their lives.
That message moved us. Inspired by Float to Survive, ENVOZ in the Netherlands came up with a challenge of its own: simple, open to everyone and with a clear goal. Three minutes of floating. With only a few weeks of preparation, nobody knew quite what would happen when the first 3-Minute Floating Challenge kicked off in May 2026.
It was a great success. In the Netherlands, more than 1,200 participants got into the water and showed they could float for three minutes. And the message didn't stop at the border. Children and adults in Vietnam, Malaysia, Uganda and India took on the challenge too.
- ๐ณ๐ฑ The Netherlands โ where it began
- ๐ป๐ณ Vietnam
- ๐ฒ๐พ Malaysia
- ๐บ๐ฌ Uganda
- ๐ฎ๐ณ India
Five countries, one message. And it didn't end there: several other countries immediately asked whether they could join in 2027.